Statement of Work · April & May 2026
This document outlines the complete scope of work, campaign strategy, and proposed investment for Kimani Life's investor campaign launch.
What we're doing
We're building a focused investor campaign centered around a high-quality video asset, backed by paid media across three networks, a dedicated website experience, and an automated follow-up system to nurture every lead.
We start with a full strategy workshop — defining the investor audience, messaging, traffic approach, and campaign structure before a single asset is produced.
A short-form investor video (15–22 seconds) will serve as the core campaign asset, supported by a polished deck. We'll test 3–5 variations to find what performs.
We'll activate the investor video across three paid networks — each with a distinct role. Meta for reach, LinkedIn for professional targeting, YouTube for remarketing.
A new investor-focused section and a high-converting landing page will give campaign traffic a proper home, with opt-in improvements across the site.
Every interested lead gets a structured 5-touchpoint email and SMS nurture sequence — timely, relevant, and designed to convert interest into action.
Platform setup, tracking, lead routing, and hands-on launch support so everything runs smoothly from day one.
Paid media
Three platforms, each chosen for a specific role in the investor funnel. A proposed spend of $3,000 per network keeps the budget focused and testable.
Deploy the investor video through a focused Meta campaign. We'll test multiple ad copies and audience segments to identify the best performer, then scale.
LinkedIn gives us direct access to high-intent professional investors. We'll target by industry, seniority, and interest — ensuring the message reaches qualified prospects.
Remarketing ads on YouTube will re-engage visitors who've already shown interest in Kimani Life — keeping the brand top of mind and driving them back into the funnel.
Detailed breakdown
The complete scope of work — what we're doing, why we're doing it, and the rationale behind each tactic.
Scroll table to see full details
| Purpose | Task | Goal | Why / Tactic |
|---|---|---|---|
| Strategy | Strategy workshop & findings report | Build the rollout plan around the investor offer and solidify our path forward | Define audience, investor messaging, traffic strategy, and campaign structure to support a focused 2-month rollout |
| Investor campaign strategy | Establish the strategic foundation for all campaign activity | Align team on messaging, targeting, and channel priorities before execution begins | |
| Video & Campaign Creative | Investor video brief | Define the purpose, audience, and message for the investor campaign video | Establish clear direction for a short-form investor-facing video explaining Kimani Life and driving interest in investments starting at $100 |
| Investor video script + storyboard | Create the structure and narrative for the promotional video | Develop concise copy, visual flow, and CTA direction for a 15–22 second campaign video. We will test 3–5 variations with different sizes and hooks. | |
| Investor video production coordination | Produce the primary campaign asset | Manage creation of the investor video including creative coordination, revisions, and final delivery | |
| Supporting investor deck / collateral | Create a supporting presentation for investor outreach | Develop a polished deck to reinforce the video and provide collateral for investor conversations and follow-up | |
| Roll-out Plan | Investor video roll-out plan | Distribute the core video asset through paid and promotional channels | Coordinated rollout plan with platform-specific recommendations, messaging alignment, and launch sequencing |
| Meta ads push Proposed: $3,000 | Promote the investor opportunity through Meta channels | Deploy investor video through a focused Meta campaign. Test multiple ad copies and audience segments to find best performer, then scale. | |
| LinkedIn ads push New Proposed: $3,000 | Reach high-intent professional investors via LinkedIn | Deploy investor video and supporting creative through LinkedIn campaigns targeted to qualified investor profiles and professional segments | |
| YouTube remarketing push Proposed: $3,000 | Re-engage warm audiences with the investor opportunity | Run remarketing ads on YouTube to visitors who have already shown interest, extending reach with targeted video placements | |
| Website | Investor section on website | Create a dedicated area for investor-related information | Add or refine a section of the website focused on investor info, separating investor messaging from the general consumer experience |
| Investor landing page | Create a focused destination for campaign traffic | Build a dedicated landing page for interested investors with clear messaging, supporting details, and a strong call-to-action | |
| Website audit + opt-in improvements | Identify improvements across site structure, conversion flow, and lead capture | Review the site for usability, messaging, and SEO readiness. Refine forms and CTAs to increase investor and prospect opt-ins. | |
| Automations | Investor follow-up automation strategy | Create a structured nurture path for opted-in leads | Map the communication journey for people who request investor information so follow-up is timely, clear, and conversion-oriented |
| Email automation sequence (5 touchpoints) | Nurture investor leads through email | Write and set up a 5-part email sequence to build trust, provide information, and encourage next-step action | |
| SMS automation sequence (5 touchpoints) | Reinforce follow-up through text messaging | Write and set up a 5-part SMS sequence with concise reminders and action prompts to support the nurture process | |
| CRM / Setup | app.ajaxunion.com setup | Configure campaign infrastructure and lead handling | Set up platform environment, forms, tracking, and routing needed to support investor inquiries and campaign follow-up |
| Launch support + initial optimization | Support rollout and refine early performance | Assist with launch execution, review early campaign activity, and make light optimizations during rollout |
Path forward
Work is structured across April and May to build momentum — strategy and production in month one, activation and optimization in month two.
Summary
Agency fees cover all strategy, production, and execution. Ad spend is paid directly by the client and is proposed at $3,000 per network.