This is a comprehensive 90 minute marketing strategy session that is recorded via online video or over the phone.
BUSINESS GOALS
In this strategy session we go over your business goals and tie them to some tangible marketing goals so you can determine your ROI.
TARGET MARKET
Once we have clear goals, we then identify the right target market for your business. The target that your referrals will be most likely to refer to you on a regular basis. The target that will allow you to enjoy your work and still make a good profit.
IDEAL MESSAGING
With your goal and target in mind we still need to define your ideal messaging.
The message will include your value proposition to that target market based on their needs, desires, dreams, problems, pains and fears.
We want people to take action. People are motivated by their emotions, and they back up their emotions with logic.
So, coming up with the right messaging to communicate with in your strategy is key.
OPTIMIZE PROFILE
Now that we have your goal, target and message, we can begin to work on the elements that need profile optimization.
We think up a great headline, educate you about a photo and background photo.
We talk about what needs to go into your summary, and then discuss your work history and story.
We also look at your skills and recommendations and create a plan to make sure you build trust on your profile.
Finally, we begin a content marketing brainstorm.
BRAINSTORM SESSION
We talk about the questions that your clients have been asking you, and the questions they should have been asking you but haven't.
We talk about your competitors and how you stand out.
We talk about the education that you want to provide to your clients and the thought leaders that inspire you.
We learn about where to find videos, articles, podcasts, information that we can identify for your asset library, and we brainstorm ideas to capture the minds of your target audience.
NEXT STEPS
When you finish this 90 minute virtual strategy session with our team of experts, we are now armed with the right information to build out your dashboard, optimized your profile, and create your content calendar to help you build out your library of assets.