3 EASY STEPS TO DOUBLE YOUR QUALIFIED 
REFERRALS ON LINKEDIN
LinkedIn is the largest professional social network in the world with over half a billion people on it. The average CEO has over 930 connections and 70% of the people on LinkedIn are just lurkers. That means your connections are looking for your content to consume.
  • Secret #1: STRATEGY: You must create a solid foundation with clear goals and metrics that define success, and create a clear message that resonates with your target audience and sets you apart from your competition.
  • Secret #2: ASSETS: You must create engaging content that encourages your target audience to interact with you LinkedIn.
  • Secret #3: PROMOTION: Schedule your posts and use reporting to monitor success. 

WHAT ARE PEOPLE SAYING?

"I can now build real relationships on LinkedIn"

“The Blueprint prepared me to make stronger connections and simultaneously growing my business by posting things that are relevant to- and engaging with- the community. I can now build real relationships on LinkedIn.
I like the LAB process. I would never have done this on my own. The Ajax Union method helped me engage with LinkedIn in a strategic way, and develop a path forward for growth. The content calendar is straightforward and easy to understand. I also appreciate how it establishes a rhythm, giving me a great foundation to build off of as I continue to grow my LinkedIn.”

- Michael Dye, Cloud9 Smart

HOW IS YOUR LINKEDIN PROFILE GOING TO CHANGE?

PROFILE BEFORE
PROFILE AFTER

"I think this is great!"

“The process is really efficient. It would take me a lot more money and a lot more time to try to figure this out on my own. Even though the blueprint itself does not include creation of LinkedIn posts, just giving me the strategy and guidance on where to go is where the value is at. No question.”
- Robert Kurlender, President, Perceptive Capital

In the presentation on the next page, you will learn how to go from a Lurker to an Influencer and 
increase your Referrals using LinkedIn without spending money on ads.

YOUR TAKEAWAYS

  • How to identify your target client on LinkedIn
  • What your messaging should include
  • How to set social media goals and KPIs to measure
  • ​The most effective types of posts 
  • ​When and how to include evergreen articles in your strategy
  • ​Leveraging the power of video and images to stand out
  • ​How to create a schedule like the pros
  • ​ What to include with each post and how to use hashtags
  • ​As a bonus you will learn how to optimize your profile to 10x conversions

THERE'S ALWAYS ROOM FOR IMPROVEMENT

PROFILE BEFORE
PROFILE AFTER
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